Behind the Screens

Welcome to the Shop Small edition, ladies, non-binary people, and gents!

In honor of Small Business Saturday, we asked some of our tastemaker colleagues (who also happen to work for wonderful small businesses of their own!) which independent shops and businesses they love and recommend. Scroll down to read more and leave your favorite small business in the comments.

Flat Vernacular

Norwalk, Connecticut & New York, New York


Tapley makes beautiful sculptural sterling silver jewelry. Owner and artist Elizabeth makes the jewelry in Brooklyn, NY. Weighty and sculptural pieces that make a statement. - Payton Turner, CEO & co-founder

Becoming   by Michelle Obama

Becoming by Michelle Obama

Word Bookstore (the Brooklyn, NY location is my favorite) has great staff recommendations and terrific events. I highly recommend gifting everyone on your list Michelle Obama’s memoir, Becoming. Inspiring, real, and relatable–it’s a hug (so comforting) and a nudge (you be you!) all in one.

- Payton Turner, CEO & co-founder

HiFi Cookies is the perfect gift to send your BFF, boss, or yourself. The ultimate for any sweet tooth! Located in Nashville, Tennesse but they ship everywhere. Try The Hits for a selection of their best selling (super delectable) cookies.

- Payton Turner, CEO & co-founder


Pentimento Shop gives a new stylish meaning to word recycled. He makes one of a kind, never to be reproduced clothing.” - Brian Kaspr, co-founder

Lo Fi makes typically overlooked cocktail ingredients the stars of the show. Delicious.” - Brian Kaspr, co-founder

Check out their  Instagram .

Check out their Instagram.

“I love my friends' new knitting shop in Hastings-on-Hudson! They don't have a website (yet). Women-owned and run by 2 very snazzzzzzzy ladies.” - Katharine Hayes, Creative Studio Manager


“I love Chinatown Market’s stuff and how they create things without boundaries.” - Marc Jarmutowski, Studio Assistant

Brunch, anyone?

Brunch, anyone?

“Unreal. The best restaurant I’ve been to lately. It’s so good, especially for brunch!” - Marc Jarmutowski, Studio Assistant


Studio Four NYC

New York, New York

Stacy Waggoner and Kate Reynolds

Stacy Waggoner and Kate Reynolds


Norman and Jules is an amazing toy store in Park Slope. Walking in is like becoming a kid again, and so much of what they carry is hand made and locally sourced. Tons of color and pattern to obsess over. I have been wanting a set of these blocks from them for myself for years.” - Kate Reynolds, Co-founder of Studio Four NYC

I love Il Buco Vita - the tabletop and decor collection from my favorite restaurant in NYC – they have such great tabletop and linens, hand blown glass goblets and more. Their pantry items from il buco Alimentari & Vineria can be great host/hostess gifts for the holiday season! - Stacy Waggoner, Co-founder of Studio Four NYC


Supply Showroom

Austin, Texas

Kim West, Callie Jenschke, and Kristin Gish

Kim West, Callie Jenschke, and Kristin Gish


“De Buci Baby is an all-time favorite!” - Kristin Gish, co-founder


“The loveliest selection of tableware. Madame de la Maison is my go-to for all hostess gifts.” - Kim West, Co-founder


“Clothing that’s both elegant and easy to wear. Miranda Bennett is a favorite of mine.” - Callie Jenschke, Co-founder

“Love this company. Founded in 2016 by Tia Cripps, and all their stuff is made in the USA.” - Kristin Gish, co-founder


"Delicious organic nut milks with beautiful packaging.” - Kim West, Co-founder


“Handmade artistry designed and sourced in Oaxaca, Mexico that focuses on creativity and sustainability. What’s not to love?” - Callie Jenschke, Co-founder


Reynolds + Rowella

Ridgefield, Connecticut

Jina Monckton

Jina Monckton

Eat Justice serves delicious food while supporting various charitable causes in the community.  Not only is their food unique and enjoyable, but you feel good about supporting a local business that gives back!”

- Jina Monckton, Senior Accountant


Walnut Wallpaper

Los Angeles, California

Norinne Degal, Owner & Founder

Norinne Degal, Owner & Founder

“My two favorite small businesses are Garde and Espionage. They are both retail shops near Walnut and both women owners have exquisite taste.” - Norinne Degal


Garde has a well edited, refined selection of artisan home goods. It’s some of the most elegant home furnishings and gifts in LA.”

- Norinne Degal, Owner

Espionage is a little funkier. The owner Taylor has a mix of vintage and new clothing and gifts. Most clothing is designer resale and I’ve scored some amazing pieces from Gucci shoes to Chloe blouses.”

-Norinne Degal, Owner



Bottomline Brooklyn

Brooklyn, New York


“This is an easy one: Brooklyn General Store. They have a great selection of fabrics and yarns, are very knowledgeable and friendly. A win-win!” - Daphne Rose Jevremov, Owner


Don’t forget to leave your favorite small business in the comments!


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